Colorful. Ancient. Traditional.


Morocco has long been at the crossroads of the world. With its privileged geography cradled into the northwest corner of Africa, for centuries caravans carrying salt, gold, and spices made their way across Africa and the Sahara Desert to Morocco to trade with merchants coming from Europe and the Americas. Today, the long history of trade and artisanal goods lives on in the medieval cities of Fez and Marrakesh, while the famed Moroccan spirit of hospitality, welcoming guests from around the world, lives on throughout the country. From the fascinating Tuareg people of the Sahara to the indigenous Amazigh people of Morocco, who still thrive in the rural reaches of the Atlas Mountains, Morocco is a country with a long, colorful history.

A Closer Look

Morocco’s culture is a blend of religious and ethnic tradition, encompassing Berber, Arab, African, Mediterranean, and Jewish influences. Friends may kiss on both cheeks. Greetings involve a handshake and friendly personal inquiries—no business is discussed until after these pleasantries.

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