LEGAL

Last Updated: March 2026

Bolder Adventures, Inc., doing business as ATJ (“ATJ,” “we,” “us,” or “our”), respects your privacy and is committed to protecting the personal information you provide to us.
This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, interact with our services, or communicate with us.
By using our website, you agree to the collection and use of information as described in this policy.

1. Information We Collect

We may collect personal information in several ways.

Information You Provide
You may provide personal information when you:
• request travel information
• sign up for our newsletter
• submit forms on our website
• contact us by email or phone
• request catalogs or marketing materials
• refer a friend

Information you provide may include:
• name
• email address
• phone number
• mailing address
• travel interests or preferences
• other information you voluntarily provide in communications with us

Email Newsletter Subscriptions
If you subscribe to ATJ newsletters or marketing communications, we collect your email address and any information you voluntarily provide through signup forms.
ATJ uses Emma (myemma.com), a third-party email marketing platform, to manage subscriber lists and distribute email communications. Emma may process subscriber data on our behalf to deliver emails and provide analytics such as open rates and link engagement.
You may unsubscribe at any time by clicking the unsubscribe link included in our emails.

2. Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies and similar technologies.
This may include:
• IP address
• browser type
• device type
• pages visited
• time spent on pages
• referring website
• general geographic region

This information helps us improve website performance and understand how visitors use our site.

3. Cookies and Tracking Technologies

Cookies are small files stored on your device that help websites function properly and improve user experience.

ATJ uses the following categories of cookies.

Strictly Necessary Cookies
These cookies are required for the website to function.
Examples include:
• PHPSESSID — maintains user session state
• VISITOR_PRIVACY_METADATA — stores privacy and consent preferences for embedded services such as YouTube

Without these cookies the website may not operate correctly.

Performance and Analytics Cookies
These cookies help us understand how visitors interact with the website so we can improve usability and performance.
Examples include:
• Google Analytics cookies (_ga, _ga_*)
• Microsoft Clarity cookies (_clck, _clsk)

These tools help us analyze aggregated website traffic patterns such as:
• page visits
• session duration
• device types
• navigation patterns

The information collected is used for analytics and does not directly identify individual visitors.

Marketing Measurement Cookies
ATJ uses limited marketing measurement technologies to understand how visitors arrive at our website and evaluate the effectiveness of marketing campaigns.
Examples include:
• Meta Pixel cookie (_fbp)
• Google marketing cookies (_gcl_au, IDE, test_cookie)
These technologies allow us to measure advertising performance and understand overall marketing effectiveness.
ATJ does not sell personal information and does not use these tools to build detailed advertising profiles about individuals.

Embedded Content Cookies
Some pages on our website may contain embedded content such as YouTube videos.
When interacting with this content, YouTube may set cookies including:
• VISITOR_INFO1_LIVE
• YSC
• __Secure-YID
• __Secure-ROLLOUT_TOKEN

These cookies are controlled by YouTube and subject to Google’s privacy policies.

4. How We Use Information

ATJ may use personal information to:
• respond to travel inquiries
• send requested information or catalogs
• provide newsletters or marketing communications
• improve website functionality
• understand website usage and visitor behavior
• measure marketing performance
• maintain website security
• comply with legal obligations

5. Sharing Information

ATJ does not sell personal information.
We may share information in limited situations.

Service Providers
We work with trusted third-party providers that assist in operating our business and website.
Examples include:
• website hosting providers
• analytics providers (Google Analytics, Microsoft Clarity)
• marketing measurement tools (Meta, Google)
• email service providers (Emma)
These providers may process personal information on our behalf and are required to protect it.

Legal Requirements
We may disclose information if required to comply with:
• legal processes
• court orders
• government requests
• enforcement of our policies
• protection of our rights or safety

Business Transfers
If ATJ is involved in a merger, acquisition, or sale of assets, personal information may be transferred as part of that transaction.

6. Data Security

ATJ maintains administrative, technical, and physical safeguards designed to protect personal information.
However, no internet transmission or storage system can be guaranteed to be completely secure.

7. Data Retention

We retain personal information only for as long as reasonably necessary to:
• fulfill the purposes described in this policy
• maintain business records
• comply with legal requirements

8. Your Privacy Rights

Depending on your location, you may have rights related to your personal information.
These may include the right to:
• request access to your personal information
• request correction of inaccurate information
• request deletion of personal information
• opt out of certain data uses

To submit a request regarding your personal information, please contact us using the information below.

9. California Privacy Notice

California residents have additional rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:
• the right to know what personal information is collected
• the right to request deletion of personal information
• the right to correct inaccurate personal information
• the right to limit the use of certain sensitive information
ATJ does not sell personal information.

10. Third-Party Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage users to review their privacy policies.

11. Children’s Privacy

ATJ’s website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13.

12. Changes to This Privacy Policy

ATJ may update this Privacy Policy from time to time.
When changes are made, the “Last Updated” date will be revised.

13. Contact Information

If you have questions about this Privacy Policy or your personal information, you may contact us:

ATJ
1855 South 57th Court
Boulder, Colorado 80301
United States

Email: Marketing@ATJ.com