Ancient. Vibrant. Complex.

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After decades of self-imposed isolation and agonizing self-destruction in the 20th century, China is mobilizing and building at a frenetic pace in the 21st, reclaiming its historic role as Asia's greatest cultural, political and economic power. Known for centuries in Asia as the "Middle Kingdom," China's influence on most, if not all, cultures of the Far East is comparable to Greek and Roman, and later French and British influence on Western culture.

China is a force to be reckoned with and one of the world's most compelling cultures. Travel to China now to experience this great nation smack in the midst of its profound metamorphosis.


Nestled in the heart of Asia, China stands as a vast and diverse tapestry of cultures, landscapes, and histories. Geographically expansive, it spans from the snow-capped peaks of the Himalayas to the sun-drenched beaches of Hainan Island. China's landscapes are as varied as its provinces—from the picturesque karst mountains in Guilin to the sprawling deserts of Inner Mongolia. Home to a staggering array of flora and fauna, including iconic giant pandas and rare snub-nosed monkeys, the country's biodiversity is as rich as its ancient history.

China's cultural heritage is a treasure trove that spans thousands of years, with the Great Wall winding through the northern landscapes, the Forbidden City standing as a testament to imperial grandeur, and the Terracotta Army silently guarding the tomb of an ancient emperor. Amidst the modern skylines of cities like Beijing and Shanghai, ancient traditions persist, from intricate tea ceremonies to vibrant festivals. As the world's most populous country, China's vibrant cities are bustling hubs of innovation, fashion, and cuisine, making them dynamic counterparts to its serene rural landscapes. In essence, China is a captivating blend of ancient traditions and cutting-edge modernity, an immense canvas waiting to be explored.

China's allure lies not only in its historical marvels and natural splendors but also in its warm hospitality and culinary delights. From savoring Peking duck in Beijing to exploring the timeless beauty of the Li River, China offers an extraordinary range of experiences. Whether navigating the bustling markets of Chengdu or wandering through the serene landscapes of Hangzhou's West Lake, China invites travelers to embark on a journey of discovery, where ancient wonders meet contemporary marvels, and every step reveals a new facet of this vast and enchanting nation.

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