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Building on our summer travel guide to the Hachimantai Plateau, we turn our focus toward the deeper cultural layers and luxury potential of the Tohoku region. While the plateau is famous for its “Dragon Eye” lake and cooling summer breezes, it is a land of history, tradition, and excellent, high-end hospitality that reveals its best secrets to those who stay longer.
The Hachimantai Plateau, straddling the border of Iwate and Akita prefectures within the Towada-Hachimantai National Park, offers a rare balance. It is a place where you can stand atop a volcanic peak in the morning and dine in a world-class mountain resort by evening, all while surrounded by the haunting echoes of Japan’s industrial past and the vibrant pulse of its artisanal present.
For history enthusiasts and photographers, the Matsuo Mine offers one of the most compelling narratives in Northern Japan. Once a massive industrial operation, this site supported a thriving community of workers and their families. Today, the remains of its ghost-town apartment blocks stand as silent, concrete monoliths against the verdant slopes. Exploring these ruins provides a striking, contemplative contrast to the pristine wilderness of the national park, offering a window into the life of the people who once called this volcanic ridge home.
The volcanic power of the region is not merely a source of heat for the area’s famous onsen; it is a partner in the creative process. In the Matsuo area, a unique tradition of geothermal craft thrives. Local artisans utilize natural steam and geothermal heat for specialized dyeing and woodworking, producing colors and textures that are deeply tied to the earth’s energy.
For those interested in the deepest roots of Japanese civilization, the nearby Kazuno area in Akita Prefecture serves as a gateway to the past. The region is rich with Jōmon-era artifacts, connecting modern travelers to the ancient hunter-gatherer cultures that navigated these forests thousands of years ago. Visitors can explore regional museums and craft houses that display these prehistoric treasures, offering a perspective on how humanity has coexisted with this volcanic landscape for millennia.
Hachimantai is rapidly evolving into a premier destination for the “slow travel” connoisseur. The region is moving beyond simple mountain lodges to offer sophisticated retreats that emphasize harmony with the environment.
This is the pinnacle of modern alpine comfort in the Tohoku region. The resort offers upscale amenities, including a spa, sauna, and fine dining, complemented by local sake. It is a destination that blends contemporary luxury with the surrounding natural beauty, offering art galleries and nature walks for its guests.
The most anticipated development in the region is AZUMA FARM. With the involvement of Adrian Zecha, the legendary founder of Aman, this project is set to redefine luxury in Northern Japan. It promises a transformative experience that integrates the surrounding farm and forest ecology into the guest experience.
A comfortable, modern base with excellent outdoor baths offering broad mountain views. It is ideal for travelers planning a multi-day stay, providing easy access to the summit highlights.
For a more rustic, “old-world” luxury, the Matsukawa Onsen cluster remains essential. Lodges like Matsukawa Onsen Kyounso offer the timeless appeal of mineral-rich, milky-white waters that have been a source of healing for centuries.
Located further west in Akita, this cluster of secluded ryokan, such as Tsurunoyu Onsen or Kuroyu, offers a traditional experience with thatched hot-spring lodges and dinner by an irori hearth.
To fully capture the spirit of Northern Japan, we recommend an expanded itinerary that moves from the volcanic heights of Iwate to the remote, spiritual valleys of Akita.
While summer offers the relief of cool highland air (typically 18–22°C), Hachimantai is a four-season destination with a distinct personality in every month:
The Hachimantai Plateau is a destination that rewards the curious and those willing to venture off the beaten path. Whether you are drawn by the haunting history of the Matsuo Mine, the spiritual call of the mountain shrines, or the impending opening of AZUMA FARM in 2026, the region demands a slower, more intentional pace.
A car is essential for this journey, providing the freedom to reach trailheads, hidden onsens, and scenic viewpoints at your own pace. The plateau is large, and its best sights are spread across the highlands. ATJ is your specialist for crafting unique Tohoku adventures, such as reserving the ideal Morioka rental or securing a private bath at a secluded ryokan. Contact us to start planning your Northern Japan journey for a seamless, life-changing, once-in-a-lifetime summer vacation.
CHIEF EXECUTIVE OFFICER & CO-OWNER

Kirsten was raised in our nation’s capital, where her curiosity about distant places first took root. Her passion for global exploration was solidified after traveling to Papua New Guinea to work with a grassroots organization focused on women and small businesses. She went on to establish and earn the first Bachelor of Arts degree in Cultural Studies at Keene State College in New Hampshire. Since then, Kirsten has traveled extensively across five continents, deepening her understanding of diverse cultures and communities.
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